IOD Full Colour Transfer - Madeleine

The Madeleine – 8-Page 12x16" Transfer Pad is reminiscent of vintage Parisian décor, with artwork so decadent and luscious you can almost feel the richness of the original paint. The florals are vibrant, full, and deeply saturated, and the style closely echoes the St. Germaine collection—likely by the same unnamed artist whose work has long inspired us. The name Madeleine was chosen as a nod to a small French town near Saint-Germain, tying it back to the origins of the artwork. Several elements, including the flowing ribbons, were hand-painted by a contemporary artist, Annie Quigley, specifically for this collection to complement the vintage roses, birds, bows, and swags found in the original compilations.

Designed with both small décor and furniture scale in mind, Madeleine includes corners, borders, drawer-backer motifs, and full bouquets that can stand alone as focal elements. Many of the arrangements come directly from the antique artwork exactly as they were found, offering lavish compositions that feel feminine, expressive, and beautifully over the top. Whether placed on a tray, a chest of drawers, or a curated vignette, Madeleine captures the indulgent beauty of historic French interiors in a way that invites bold, elegant creations.

PREPARATION IS KEY.

Keep your transfer with its backing sheet until you are ready to apply. Keep free of dust or debris, which will interfere with adhesion. Do not allow the adhesive side of transfer to touch anything prior to application. When handling the transfer, avoid letting the adhesive side touch itself (don’t do in a windy environment). Do not store transfer in extreme temperatures or humid conditions, which can affect adhesion.

APPLICATION

Start with a clean, dry, matte surface. If painted, make sure it’s well cured, and if you have sanded the paint make certain there is no residual dust. All of these things will interfere with adhesion. For best adhesion, seal your project surface with a high quality, water-based polyurethane sealer in matte before applying a transfer.

Carefully remove the transfer from its white backing. Slowly and carefully lower the transfer onto your intended surface, making sure that it does not touch until the placement is correct. Use small pieces of low tack tape to hold it in place.

Using the provided tool, or one of your choice, start at one end of the transfer and rub firmly to adhere the image to the surface. Do this until the entire image is transferred. You are welcome for the free arm workout as well. If any parts aren’t transferred when you lift, simply lay it back down and rub more on that portion. After it is transferred, with a clean dry hand, smooth down any bits that aren’t flatly adhered.

We recommend sealing with a water based (or not harsh solvent based) sealer (waxes created for chalk type paints also work well if they don’t contain harsh solvents).